My expertise.

Compassionate Leadership

I use my head and my heart to inspire and influence people so they can, in turn, inspire and influence others. It is not an easy balance but leading with empathy always and putting people first while doing the right thing for the business is something I learned with time and many challenges along the way.

Team Building

Understanding the goals of your business and how your creative departments support them is critical to success. Providing administrative guidance, recommended roles, and a proper org structure is one way. Coaching, mentoring, and inspiring existing design teams with creative direction, and reviving in-house creative staff are another.

Creativity in Marketing

Starting with a creative brief, let me translate your marketing goals into an effective way to reach customers. Relying on intuition and understanding the customer journey and their challenges I work to problem solve through developing insights leading to effective Omni & multi-channel campaigns. Using the right channels while serving the right content through those channels to tell your story.

Brand Strategy & Visualization

Allow me to creatively and scientifically define ideas, concepts, images, symbols, and human feelings about your company and attach these to your brand in a powerful, compelling, and enduring way. Allowing customers to know what to expect from your business.
I ensure businesses and functions have a clear, purposeful, intentional, and consistent way to go about marketing, communicating, and advertising a brand globally while supporting strategic development and ongoing implementation of
corporate level identity and messaging.

Account & Project Management

Having a customer service strategy is integral to providing high-quality deliverables with speed to market. When working with cross-functional teams, Account ensures that strategic direction is clearly transferred into clear executable creative that meets expectations. Formal account and project management roles allow your creative contributors to focus on their areas of expertise.

Workflow & Tools

From intake to final output, I can design a workflow that works for your business and help you choose a tool that is designed for the way creative teams work. A powerful project management tool can help streamline workflows, manage team resources, and reduce communication breakdowns. Setting up the right KPIs for your in-house team or agency so reporting will lead to data-driven decisions.