Creativity and Brand work together.
Creativity allows a brand to create an emotional connection between the brand and its customers, which may be the key to generating greater loyalty. It can also produce new ideas about how the products or services are used.
The benefits of a business can use creativity through messaging and visual elements to target an audience which makes creativity essential to marketing.
BD Vaccine Awareness Campaign
Working with Medical Delivery Solutions (MDS) team on a Global campaign to create awareness of BD’s part in Operation Warp Speed and vaccine preparedness. In a heightened time around the FLU and upcoming COVID-19 vaccine, BD continued to satisfy customer and government needs without disrupting care.
Sample work
Web | Homepage
Web | Resource Page - Landing Page
Web | BD.com homepage
Email | Marketo & OFT
Social Media | Facebook, Twitter and LinkedIn
COVID-19 Thank you and Support Global Campaign
COVID-19 had an unprecedented impact on healthcare, making history. Working with the US Region team, this global omni-channel campaign’s initiative was to create a hopeful and purposeful message, unifying the healthcare community in its transformation from the impact of COVID-19. Reinforcing BD as a reliable partner that the healthcare community can depend upon. Ultimately this was adapted across 6 regions and 8 businesses.
Web | Resource & Narrative pages
Social Media | Facebook, Twitter and LinkedIn
National Sales Meeting | Corporate Video
CMR Institute – Website Redesign
Led the redesign of CMR Institute’s website to elevate user experience and align with its mission of advancing healthcare learning. Directed creative strategy and cross-team collaboration to deliver a cohesive, modern platform that connects users to the resources they need.
Website
Social Media Templates
IQVIA Brand Leadership Awareness Campaign
Led the creative direction for IQVIA’s Brand Leaders Campaign, shaping the strategy, messaging, and design to position IQVIA as a trusted partner to pharmaceutical brand leaders. Guided concept development and cross-team collaboration to deliver a cohesive, human-centered digital experience.
Landing Page
Social Media
Wellbutrin XL Website Redesign
Led the redesign of Wellbutrin XL’s consumer-facing website to elevate and modernize the brand while maintaining alignment with established guidelines. Partnered directly with clients, presented creative concepts, and oversaw the Creative Director to ensure strategic and visual consistency. The result was a refreshed, user-friendly site that balanced brand heritage with a modern digital experience.
