Creativity and Brand work together.

Creativity allows a brand to create an emotional connection between the brand and its customers, which may be the key to generating greater loyalty. It can also produce new ideas about how the products or services are used.

The benefits of a business can use creativity through messaging and visual elements to target an audience which makes creativity essential to marketing.

Brand strategy, vizualization, and roll-out

Web | BD.com homepage

Web | Resource Page - Landing Page

BD Vaccine Awareness Campaign

Working with Medical Delivery Solutions (MDS) team on a Global campaign to create awareness of BD’s part in Operation Warp Speed and vaccine preparedness. In a heightened time around the FLU and upcoming COVID-19 vaccine, BD continued to satisfy customer and government needs without disrupting care.

Web | BD.com homepage

Email | Marketo & OFT

Social Media | Facebook, Twitter and LinkedIn

COVID-19 Thank you and Support Global Campaign

COVID-19 had an unprecedented impact on healthcare, making history. Working with the US Region team, this global omni-channel campaign’s initiative was to create a hopeful and purposeful message, unifying the healthcare community in its transformation from the impact of COVID-19. Reinforcing BD as a reliable partner that the healthcare community can depend upon. Ultimately this was adapted across 6 regions and 8 businesses.

Web | Resource & Narrative pages

Social Media | Facebook, Twitter and LinkedIn

National Sales Meeting | Corporate Video

Clario Rebrand (ERT + Bioclinica Merger)

Led the rebrand of two legacy companies into a single entity, Clario. Directed brand strategy and creative positioning while overseeing tactical planning and execution of 400+ assets. Established a cohesive brand photography library spanning multiple business units and implemented the brand DAM platform (Frontify). Developed and evolved comprehensive brand guidelines and managed agency relationships to ensure consistent execution across all channels.

Rescue Studies Campaign (Clario)
Served as Creative Director and Strategic Lead for the execution of nine integrated omnichannel marketing campaigns promoting Rescue Studies. Directed agency partnerships and project management to ensure seamless execution. The campaign was designed to expand the eCOA Rescue Study pipeline by increasing customer demand and driving evaluation among key audiences.

Key outcomes included:

  • Positioned Clario as a trusted, expert partner through differentiated messaging

  • Equipped the field with enablement content that advanced sales opportunities

  • Delivered adaptable customer content that increased engagement across digital channels

  • Expanded sponsor and CRO consideration of Clario through a multichannel campaign approach

Wellbutrin XL Website Redesign

Led the redesign of Wellbutrin XL’s consumer-facing website to elevate and modernize the brand while maintaining alignment with established guidelines. Partnered directly with clients, presented creative concepts, and oversaw the Creative Director to ensure strategic and visual consistency. The result was a refreshed, user-friendly site that balanced brand heritage with a modern digital experience.