Creativity and Brand work together.
Creativity allows a brand to create an emotional connection between the brand and its customers, which may be the key to generating greater loyalty. It can also produce new ideas about how the products or services are used.
The benefits of a business can use creativity through messaging and visual elements to target an audience which makes creativity essential to marketing.
Brand strategy, vizualization, and roll-out
Web | BD.com homepage
Web | Resource Page - Landing Page
BD Vaccine Awareness Campaign
Role: Digital Creative Services Director
Working with Medical Delivery Solutions (MDS) team on a Global campaign to create awareness of BD’s part in Operation Warp Speed and vaccine preparedness. In a heightened time around the FLU and upcoming COVID-19 vaccine, BD continued to satisfy customer and government needs without disrupting care.
Web | BD.com homepage
Email | Marketo & OFT
Social Media | Facebook, Twitter and LinkedIn
COVID-19 Thank you and Support Global Campaign
Role: Digital Creative Services Director
COVID-19 had an unprecedented impact on healthcare, making history. Working with the US Region team, this global omni-channel campaign’s initiative was to create a hopeful and purposeful message, unifying the healthcare community in its transformation from the impact of COVID-19. Reinforcing BD as a reliable partner that the healthcare community can depend upon. Ultimately this was adapted across 6 regions and 8 businesses.
Web | Resource & Narrative pages
Social Media | Facebook, Twitter and LinkedIn
National Sales Meeting | Corporate Video
